Innovate Predictive Analytics

In business, predictive models exploit patterns found in historical and transactional data to identify risks and opportunities. Models capture relationships among many factors to allow assessment of risk or potential associated with a particular set of conditions, guiding decision making for candidate transactions.

Analytics not only helps retailers in identifying the profitable customer segments to target, acquire and retain, but also helps them in becoming competitive with respect to their pricing and promotions decisions, and in optimizing their store operations, in turn making them more customer centric.

The application goal is develop a web based predictive analytics program for predicting expected results as per the given inputs and metrics for a given process/project.

  • Solution for retailers based on retail transaction data
  • Solution consists of:
    • Application workflow for creating projects/ what-ifs
    • Analytical processes for statistical estimation/ forecasting and BI interfaces for evaluation and reporting
  • Large scale data management, aggregations and analytics.
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